2. Start selling cars directly from the manufacturer through a mobile channel.
Knowing that buying a car is usually a well-thought decision, not a spur-of-the-moment choice, we made the in-app buying process easy and user-friendly for a detailed and clear journey.
To do this, we added helpful banners and stories in the app. Users can check out features for different car models, learn their advantages, and understand order details through informative articles. This not only makes users more engaged but also encourages them to come back.
We improved the product card description by making it collapsible, letting users thoroughly check all aspects of the product. The description includes not only text but also lists, images, and symbols for a complete understanding.
In the app, users can easily find dealerships with the equipment they want and estimate pre-order wait times. The "Previously You Watched" feature helps users seamlessly go back to their previous searches, keeping them engaged.
To make the user experience even better, we added comprehensive payment and pre-order functions. Even if users visit the dealership before deciding, the option to pre-order through the app is super useful, especially when decisions involve the whole family. This feature significantly increases the chances of turning browsing into an actual purchase.